Day 554

Fridays, as you may have gathered, are fairly straightforward, if somewhat long. Today it was made longer by the fact that a major brewery was coming to visit at the unfortunately early hour of 8:30 a.m. Not surprisingly, the email sent from the college to tell us this was amazingly uninformative–it is clear that the fine art of fully describing “who, why, when, where, and what” has been lost. In fact I have already told you precisely what the email said, except I have been less vague.

I won’t name the brewery, since actually it was not at fault. When I showed up–okay, when I dragged my butt in at 8:30 a.m., it turned out that we were meeting with a marketing agency acting on behalf of a major brewery.

First strike: no coffee, no muffins or doughnuts. Seriously, at 8:30 a.m.? How much trouble would it have been to stop in at the campus Timmy’s and pick up a couple of dozen honey glazed?

But no, right into the pitch. It turns out that the agency had the most amazing opportunity for us: to head out on the road for six weeks, crisscrossing the country from beer festival to beer festival, touting the qualities of a new beer being introduced by the major brewer they represented. Yes, for 42 days, from Halifax to Vancouver, we would be expected to look fellow craft beer drinkers in the eye and tell them that this was The. Most. Amazing. Beer. Ever. A game changer. A new beer that would make everything that had gone before seem old.

At this point I expected the marketing people to pull out samples of this ambrosia of the gods and have us taste it. After all, if I’m going to look people in the eye, I need to at least assure myself that the stuff is drinkable. But no, no samples appeared.

Strike two.

And when did this heaven-sent opportunity start? Well, starting April 1. Wait a sec, doesn’t this course go until the third week of April? Luckily, there was a respresentative of the college there to offer vague reassurances about our final assignments and exams–doubtless arrangements could be made, meaning that probably we would be expected to finish the final five weeks of work–and write all our final exams–in just two weeks. All that for six short weeks of temporary work.

Needless to say, strike three and time to find some coffee and get back to regular classes.

In Creative Writing, creative dialogue.

In Human Resources, the second of three tests.

In Sensory, tainted beer. And then… more tainted beer.

Thankfully, the end of a long day.



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3 Comments on “Day 554”

  1. Wow! What an opportunity. Gack… And you are SO discreet not naming “major brewery”. I like it. I look forward to the advertising of this new product from “major brewery”. LOL Can I use that from now on?

  2. Victor Says:

    How to win friends and influence people? they are doing great in their outreach to the craft world so far…

  3. mark Says:

    glad I stayed in bed for this one

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