Day 175

…and we’re back, as we start the last eight weeks of the semester.

In Strategic Communications, we moved on to our next big assignment, something some of us may be writing for real within a short time: a business plan for a fictional brewpub.

A business plan is what you present to potential investors to outline the product, financing and marketing plan for your proposed venture. In addition to a written package, we will also have to make a presentation to the class, so we started by watching two business presentations from CBC’s popular Dragon’s Den: pitches for Marijuana Macaroons and EcoTraction.

We then dissected both segments–why had one failed, why had one succeeded–before we took a quick look at the various parts of a business plan. We’ll be examining each of those parts in detail over the coming weeks.

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